what is neuro-strategy and what does this blog want to say?

neuro-strategy 

neuro-strategy is a multidisciplinary yet emerging field of research in organization theory and strategy research. it aspires to incorporates insights from neuroscience and particularly cognitive neuroscience into strategic management in order to develop a richer and simultaneously broader picture of the human side of the organizational dynamism.

therefore it builds upon and advances organizational cognition,  psychology and behavioral theories with the help of neuro-analytic methods and approaches.

in the wake of this introduction, this blog aims to reflect recent discussions and advancements on this field.
i hence try to update my blog few times a month as my studies go on and i find interesting issues to share.

i would like to begin my blog by shedding some light on the neuroscience and its importance in organizational research, as well as management and business practice.